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The best Fishing Shop in Northland. We have a great selection of products for all your needs. Including top of the range Gamefishing gear, Rod's & Reels, Outriggers, Jigs, soft baits, terminal tackle and an extensive range of specialist bait and berley.


 If you need assistance, advice, or special service we’re happy to help. Feel free to phone us with any questions you have and we’ll be glad to help. All inquiries welcome. 


Alternatively if you are looking for outriggers or outrigger bases, please see click the link below to navigate to our Oceanblue Outriggers page.


Our History

Owner, Kieron Olsen has been fishing for about 30 years now starting with rock fishing around the North Shore and Whangaparaoa areas with L B G trips to the Far north and Coromandel most weekends and boat fishing every wherein-between before moving to Karikari Peninsula in 2000. Kieron crewed on game boats in Paihia for a few years before getting too busy with custom rod building and reel servicing. 

The shop in Karikari started under a house then moved to Inland Rd in 2009.


We specialize in servicing all types of reels and can build you a custom rod you have always wanted. We have designed & built rods for Shimano, Kiri Tekanawa & Ultimate Lady, just to name a few.

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Location & Opening hours

Reel Rods Karikari

1032 Inland Rd

Karikari Peninsula

Northland 0483

Opening Hours

Tues- Fri: 9am - 4pm
Saturday: 8am - 12pm
Sunday-Mon: Closed

(Hours subject to change depending

on current Alert Level).

Phone for more information


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