The best Fishing Shop in Northland. We have a great selection of products for all your needs. Including top of the range Gamefishing gear, Rod's & Reels, Outriggers, Jigs, soft baits, terminal tackle and an extensive range of specialist bait and berley.


 If you need assistance, advice, or special service we’re happy to help. Feel free to phone us with any questions you have and we’ll be glad to help. All inquiries welcome. 


Alternatively if you are looking for outriggers or outrigger bases, please see click the link below to navigate to our Oceanblue Outriggers page.


Our History

Owner, Kieron Olsen has been fishing for about 30 years now starting with rock fishing around the North Shore and Whangaparaoa areas with L B G trips to the Far north and Coromandel most weekends and boat fishing every wherein-between before moving to Karikari Peninsula in 2000. Kieron crewed on game boats in Paihia for a few years before getting too busy with custom rod building and reel servicing. 

The shop in Karikari started under a house then moved to Inland Rd in 2009.

In October 2017 he opened a brand new store at Taipa to further service the fishing needs of Northland locals and the thousands of visitors that arrive every year to fish the North.


We specialize in servicing all types of reels and can build you a custom rod you have always wanted. We have designed & built rods for Shimano, Kiri Tekanawa & Ultimate Lady, just to name a few.


Store locations & Opening hours

Reel Rods Taipa

562 State Hwy 10


Northland 0420

Reel Rods Karikari

1032 Inland Rd

Karikari Peninsula

Northland 0483

Opening Hours

Mon - Fri: 8am - 5.30pm
Saturday: 8am - 2pm
Sunday: Closed



1032 Inland Rd
Karikari Peninsula, 0483
New Zealand

09 4067544 


562 State Highway 10


Northland 0420

09 4061489

©2017 by Reel Rods.